Tyla Captures the Weightlessness of Love with ‘Bliss’
South African pop sensation Tyla has returned with Bliss, her first solo release since the deluxe edition of her self-titled debut album in October 2024. Produced by NOVA WAV and Sir Nolan, the track ushers in a new era for the Grammy winner, serving as the lead single for her anticipated sophomore album. While teasing a fresh sound, Tyla remains rooted in the melodic Afro-pop and amapiano fusion that propelled her global breakout with 2023’s Water.
Bliss is a smouldering Afro-pop ballad that intertwines the emotional depth of R&B with amapiano’s euphoric rhythms. Lyrically, it explores love’s all-consuming, transcendent pull. “I don’t wanna be in the world without you / Baby, I don’t wanna let out my sight,” Tyla sings, voicing a deep yearning to remain tethered to her lover. The chorus—“You take me to bliss / Never felt a love like this / Never found it, never found it”—captures the intoxicating high that love offers. Her vocals float effortlessly across a lush, melodic soundscape, with lines like “Let my smile bring you peace of mind / Burnin’ desire when you throw your arms all around me” evoking both spiritual connection and physical intimacy.
Visually, Bliss extends its ethereal energy through a campaign that began with an angel-winged teaser on April 29. That imagery, now central to the single’s rollout, underscores the song’s celestial themes. The buildup began with Tyla’s live debut of the track at Coachella on April 18, where the crowd's response helped generate a surge in pre-saves and online anticipation. Her striking Met Gala appearance on May 5 further fueled momentum.
Fans have embraced Bliss as a “summer vibe,” noting its glistening production and “poppy” energy that hints at Tyla’s evolving artistry. Beyond the music, the single’s title also connects to her Erewhon smoothie, Bliss by Tyla, with proceeds supporting 18twenty8—a South African nonprofit that empowers young women. It’s a small but meaningful extension of Tyla’s commitment to using her platform for social good.
With Bliss, Tyla delivers a track that feels intimate yet universal, grounded in her Johannesburg roots while reaching for something transcendent. It’s a lush, emotionally rich offering that not only sets the tone for her next chapter but also affirms her place in pop’s global vanguard.
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